As it is in any other design, the basic elements to consider are never far from typography, spacing, font choice, white space, and color. Unlike the other elements, colors hold meanings. As it is in any other design, the basic elements to consider are never far from typography, spacing, font choice, white space, and color. Unlike the other elements, colors hold meanings.
In a business, you would want to make sure that you don’t convey the wrong impression about your company to the target audience. Whatever instrument you use to interact with prospective customers or other business partners, you are building an image of your company with it. Therefore, it is best for you to understand the psychology behind colors prior to creating these instruments—including business cards.
This is the list of colors and what they can add up to your company’s image if you use them in business cards:
Black — powerful, serious, sophistication, elegance
White — innocence, cleanliness
Blue — trustworthiness, tranquility, stability
Gold — luxurious and classy
Red — action-oriented, excitement, boldness
Green — balance, security, growth, compassion
Orange — optimistic, positive, adventurous, spontaneous
Yellow — uplifting, playful, enthusiastic
Turquoise — clarity, calmness, freshness
Purple — high ideals, imagination
Magenta — shocking, innovative, lively
Pink — softness, sweetness, femininity
After knowing deeper about color psychology, you would already have an idea of what color to put in your business card. In case you haven’t, we’ve got some suggestions for you.
Green is suggested for ecological business, environmental type, social workers, or counsellors. Orange is for gym, travel business, or adventure company. Yellow is for networkers, entertainers, or clowns. Turquoise is for public speakers, health clinics, or water companies. Purple is for artists, poets, or humanitarians. Magenta is for costume designers, inventors, or artist supply shops. Pink is for candy stores, beauty salons, or cosmetics.
Beware, though! Colors may be interpreted differently by some people. So, if you’re seeking a safe zone, you might want to use colors like black, white, or blue; as they are more general and mostly suitable for many businesses. Yet, it all comes back to you to determine what your business card color will be. You know your company’s image best.
Now that you know how to design your business card, know where to print it, too. Nowhere else but Printerous, of course!